Enthusiasm

Benjamin Franklin, just a small printer in Philadelphia, found himself badly in debt. He thought of himself as a simple man of ordinary ability, but believed he could acquire the essential principles of successful living, if only he could find the right method. Having an inventive mind, he devised a method so simple, yet so practical, that anyone could use it.
Franklin chose 13 subjects, which he felt were necessary or desirable for him to acquire and try to master, and he gave a week's strict attention to each subject, successively. In this way, he was able to go through his entire list in 13 weeks, and repeat the process four times in a year. It was to this one idea that Benjamin Franklin felt he owed all his success and happiness.
Frank Bettger took Franklin's idea and applied it to selling. Here's Bettger's list:
1. Enthusiasm
2. Order: self-organization
3. Think in terms of others' interests
4. Questions
5. Key issue
6. Silence: listen
7. Sincerity: deserve confidence
8. Knowledge of my business
9. Appreciation and praise
10. Smile: happiness
11. Remember names and faces
12. Service and prospecting
13. Closing the sale: action

Bettger used what he called a Pocket Reminder and kept it with him at all times. We are following his example. For 13 weeks, the Mental Vitamin will be devoted to these areas of selling.

Carry this Pocket Reminder with you. Read it several times a day. Memorize it. We believe you'll beat last year's performance!

POCKET REMINDER #1 : Enthusiasm
* Force yourself to act enthusiastic, and you'll become enthusiastic.
* Enthusiasm puts your fear to work for you.
* Enthusiasm is contagious.
* Enthusiasm sustains you in the difficult times.
* Commit to double the amount of enthusiasm that you have been putting into your work and into your life.

Jack and Garry Kinder
The KBI Group

About this blog

Happy New Year and may 2008 bring you Good Wealth and Good Health.

The new year brings new life and in our case, new initiatives. We are pleased to announce a regular communication platform where APLO Agency & Distribution may better communicate with you in our respective markets. Through the sharing of ideas, practices and strategies, we will become closer and function as a more cohesive unit.

To keep things simple initially, we would be sending the enclosed Monday Morning Message (KBI has given us permission) to National Distribution Channel Heads, Zone/State Distribution Heads, National Training Heads and Zone/State Training Heads. These messages would come out of our office every Monday morning and into the email boxes of the targeted recipients. The first email will be sent out on Monday January 20th.

We, at the Regional Home Office, have enjoyed and benefited from these Morning Morning Messages and we are certain you and your team would too.

Good Luck. Good Selling.

Stay driven,
Calvin Foo
Regional Agency Development Manager, APLO